On Instagram, the mohair sweater’s halo of fuzz distinguishes it from its boring, regular wool sweaters. Mohair, on the other hand, has just as much to offer online as it does offline. Balenciaga’s Triple Ss delivered proportions that not even a 4:3 ratio could deny Online Ceramics’s claustrophobic designs stood out during even the laziest moseys around Instagram. While fashion’s gotten freakier over the past several years, it’s mostly been to the benefit of Instagram. Bro-Hair is trending in part because “an overall desire for texture and materials that make you want to touch them in real life rather than just see them on a screen,” DeLeon says. After more than a year trapped inside, the texture of mohair begs to be touched with Purelled hands. Mohair brings its own rebellious streak to the table, though: it’s like a once-bookish sweater that let its hair grow out. Press’s prep icon, the furry Shaggy Dog sweater.

(For sale: fuzzy sweater, lovingly worn.) They’re reminiscent of J. The sweaters have a look of something that’s lived a long life. Mohair’s tactility is the engine that keeps the Bro-Hair trend chugging. “In a cold hard world where everything is complete and utter shit, the discerning jawnz enthusiast lives to snuggle up and get hands on with the warm enveloping comfort of mohair,” Throwing Fits hosts Lawrence Schlossman and James Harris said. There are, of course, Marni’s colorful variations but it’s given way to pieces from Awake NY, John Elliott, Isabel Marant, Brownstone, The Elder Statesman, ERL, ALD, Supreme, Tremaine Emory, and a collaborative mohair cardigan between Checks and the menswear podcast Throwing Fits. You can’t toss an Aimé Leon Dore Yankees Cap, Bobby Shmurda-style, in downtown New York without hitting a shaggy mohair sweater or cardigan. In menswear, there is nothing bigger than mohair, the shaggy wool comprising the sweaters and cardigans of the moment. Instead, they’re obsessed with something simpler: a fabric.

Now, the horde of fashion dudes who steer menswear aren’t after a logo, design, silhouette or even scarce sold-out clothes. They’ve snapped fit pics in every possible pose. They’ve burnt through Supreme-logo hoodies, hype sneakers, ironic Balenciaga tees, Telfar bags, and even a few purposefully goofy fitting pants.

Shaggy use me megan